The Consumption of Fresh Organic Food: Premium Pricing and the Predictors of Willingness to Pay

Author:

Alberto de Morais Watanabe Eluiza1ORCID,Alfinito Solange1ORCID,Castelo Branco Thaíssa Velloso1ORCID,Felix Raposo Caroline1ORCID,Athayde Barros Marina1

Affiliation:

1. Department of Business Administration, University of Brasília, Brasília, Brazil

Funder

Conselho Nacional de Desenvolvimento Científico e Tecnológico – CNPq

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Reference46 articles.

1. The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food

2. Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

3. ANVISA. (2016). Programa de Análise de Resíduos de Agrotóxicos em Alimentos (PARA): Relatório das análises de amostras monitoradas no período de 2013 a 2015. Anvisa Brasilia. (accessed January, 2022) https://www.gov.br/anvisa/pt-br/assuntos/agrotoxicos/programa-de-analise-de-residuos-em-alimentos/arquivos/3778json-file-1.

4. Consumers’ willingness to pay for organic vegetables: Empirical evidence from Nepal

5. Brazilian Institute of Geography and Statistics -IBGE. (2019). Pesquisa de Orçamentos Familiares - POF 2017-2018. https://www.ibge.gov.br/estatisticas/sociais/educacao/9050-pesquisa-de-orcamentos-familiares.html?=&t=microdados.

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