Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices
Author:
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
http://www.tandfonline.com/doi/pdf/10.1080/13683500.2014.982521
Reference25 articles.
1. Strategic responses of the Spanish hospitality sector to the financial crisis
2. The efficiency of the hotel industry in Singapore
3. Rethinking performance measures: assessing progress in UK hotels
4. Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry
5. Looking Beyond RevPAR
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