1. Marketing, Operations and General Management Department, Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Lisbon, Portugal
2. Marketing, Department of Business Administration, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, Beer Sheva, Israel
3. The Collins College of Hospitality Management, California State Polytechnic University Pomona, Pomona, CA, USA
4. College of Hospitality and Tourism Management, Sejong University, Seoul, Korea