Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference56 articles.
1. Images of Ourselves: The Good Life in Twentieth Century Advertising
2. Developmental Recognition of Consumption Symbolism
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