Intrafamilial Homogeneity for Perceived Risk and Opinion Leadership
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
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1. Role of Product-Related Conversations in the Diffusion of a New Product
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1. What a Difference 50 Years Makes!;Journal of Advertising;2022-01-01
2. „Psst! Hey, du!“ – „Wer, ich?“: Die Entdeckung der Mundpropaganda als Thema der Werbeforschung von Arndt;Schlüsselwerke der Werbeforschung;2022
3. Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization;Psychology & Marketing;2021-07-07
4. Purchasing intentions of Chinese consumers on energy-efficient appliances: Is the energy efficiency label effective?;Journal of Cleaner Production;2019-11
5. A cross-national study of intergenerational influence: US and PRC;Journal of Consumer Marketing;2018-01-08
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