The Voice of the Announcers Effects on Perception, Physiological Arousal, Attitudes Toward the Ad, Intent to Buy, and Recall
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Published:2024-08-19
Issue:
Volume:
Page:1-19
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ISSN:1937-6529
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Container-title:Journal of Radio & Audio Media
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language:en
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Short-container-title:Journal of Radio & Audio Media
Publisher
Informa UK Limited