Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension-Reference-Cited by-同舟云学术

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Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension

Published:2024-06-07 Issue:7 Volume:43 Page:1117-1148
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Bachouche Hajer¹,Hamdi-Kidar Linda²,Sabri Ouidade³⁴

Affiliation:

1. Marketing Department, TBS Business School, Paris, France

2. Marketing Department, TBS Business School, Toulouse, France

3. Marketing Department, IAE de Paris, Sorbonne Business School, University Paris I Panthéon Sorbonne, Paris, France

4. Africa Institute for Research in Economics and Social Sciences (AIRESS), Université Mohammed VI Polytechnique, Rabat, Maroc

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2362015

Reference82 articles.

1. Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing

2. Customer Empowerment in the Digital Age: TABLE 1

3. Comparing crowdsourcing initiatives: Toward a typology development

4. E-empowerment: Empowerment by the Internet

5. The use and misuse of student samples: An empirical investigation of European marketing research

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Comments on “How digital innovation has changed marketing: the good, the bad, the ugly”;International Journal of Advertising;2024-08-27

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