The prevalence and portrayal of Asian Americans in advertising: a comparative content analysis over three decades
Author:
Affiliation:
1. Advertising and Public Relations, University of Alabama, Tuscaloosa, AL, USA
2. Sam Houston State University, Huntsville, TX, USA
3. University of Alabama, Tuscaloosa, AL, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2357457
Reference96 articles.
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2. Ad Age. 2010–2019. Leading national advertisers index. Ad Age February 7. https://adage.com/article/datacenter/leading-national-advertisers-index/106348
3. AdForum. n.d. Find the best ads and creative works in the world’s largest advertising archive directory. AdForum. Accessed February 7 2023. https://www.adforum.com/creative-work/search?location=country_strkey%3ACOU149
4. Ads of the World™. n.d. Professional campaigns • ADS OF THE WORLD™: Part of the clio network. Ads of the World™. Accessed February 7 2023 https://www.adsoftheworld.com/professional.
5. Caring for her: The influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals;Åkestam N.;International Journal of Advertising,2018
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