Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising-Reference-Cited by-同舟云学术

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Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising

Published:2024-07-15 Issue: Volume: Page:1-23
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Bourcier-Béquaert Bénédicte¹,Chevalier Corinne²,Moal Gaëlle³,Valette-Florence Pierre⁴

Affiliation:

1. Marketing Department, ESSCA School of Management, Aix-en-Provence, France

2. Marketing Department, RITM Research Laboratory, Paris-Saclay University, Sceaux, France

3. L @ bISEN, ISEN Yncrea Ouest, Brest, France

4. Marketing Department, Grenoble-IAE, Université Grenoble Alpes, Grenoble, France

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2374634

Reference81 articles.

1. Evolution de l’estime de soi chez l’adulte âgé;Alaphilippe D.;Psychologie et Neuro Psychiatrie du vieillissement,2008

2. Atchley, R. 1999. Continuity and adaptation in aging: Creating positive experiences, 301. Baltimore: Hopkins University Press.

3. Influence of negative age stereotypes and anti-aging needs on older consumers’ consumption coping behaviours: A qualitative study in South Korea;Bae H.;International Journal of Consumer Studies,2018

4. The impact of physically attractive models on advertising evaluations;Baker M.J;Journal of Marketing Research,1977

5. Who are you calling old? Negotiating old age identity in the elderly consumption ensemble;Barnhart M.;Journal of Consumer Research,2013

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