The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)
Author:
Affiliation:
1. The College of Business, University of Rhode Island, Kingston, RI, USA
2. The University of Nevada – Las Vegas, Las Vegas, NV, USA
3. Stan Richards School of Advertising & Public Relations, The University of Texas – Austin, Austin, TX, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1863048
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3. An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
4. Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well-being
5. Advertising or games?
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