Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women-Reference-Cited by-同舟云学术

Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women

Published:2023-01-10 Issue:8 Volume:42 Page:1315-1351
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Yang Tingting¹,Lou Chen¹^ORCID,Tandoc Edson C.¹^ORCID

Affiliation:

1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore

Funder

Singapore’s Ministry of Education

Nanyang Technological University

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2164835

Reference115 articles.

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3. Advertising Standards Authority of Singapore. 2022. From SCAP Chapter II (“General Principles”) Clause 5 (“Truthful presentation”) . CPFTA. https://asas.org.sg/Resources/CPFTA

4. Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media

5. Take Your Pick: Kate Moss or the Girl Next Door?

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