Impact of digital marketing on the competitiveness of the restaurant industry
Author:
Affiliation:
1. Strategic Management Area, Indian Institute of Management Ranchi, Jharkhand, India
2. Supply Chain Department, Whirlpool, Gurugram, India
3. Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India
Publisher
Informa UK Limited
Subject
Food Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15378020.2022.2077088
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1. Customer engagement and purchase intention in live-streaming digital marketing platforms
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