Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes-Reference-Cited by-同舟云学术

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Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes

Published:2024-08-06 Issue: Volume: Page:1-14
ISSN:2470-4067
Container-title:Journal of Global Sport Management
language:en
Short-container-title:Journal of Global Sport Management

Author:

Tan Kai Rui¹,Leng Ho Keat²^ORCID,Phua Yi Xian Philip³^ORCID

Affiliation:

1. Sports Science and Management Bachelor’s Degree Program, Nanyang Technological University, Singapore, Singapore

2. Department of Kinesiology, College of Education, National Tsing Hua University, Hsinchu, Taiwan

3. Physical Education and Sports Science Academic Group, Nanyang Technological University, Singapore, Singapore

Funder

College of Management, National Sun Yat-sen University

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/24704067.2024.2379280

Reference56 articles.

1. Exploring the relationship between celebrity endorser effects and advertising effectiveness

2. Promoting sport and physical activity participation: the impact of endorser expertise and recognisability

3. “They Don’t Really Care about my Results, they Prefer Selling my Life Story.” Inspirational Paralympians and Sponsorship

4. Athletes as product endorsers: The effect of gender and product relatedness;Boyd T. C.;Sport Marketing Quarterly,,2004

5. Brittain, I. (2017). Communicating and managing the message: Media and media representation of disability and Paralympic sport. In S. Darcy, S. Frawley, & D. Adair (Eds.), Managing the paralympics (pp. 241–262). Palgrave Macmillan.

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