Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing
Author:
Affiliation:
1. School of Business, Mody University of Science and Technology, Sikar, India
2. Marketing Management, Indian Institute of Management, Rohtak, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332667.2020.1717282
Reference268 articles.
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4. A place for emotion in attitude models
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