Do Online Services Contribute to Establishing Brand Equity Within the Retail Banking Context?
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/15332667.2011.596466
Reference54 articles.
1. Measuring Brand Equity Across Products and Markets
2. The effect of automated service quality on bank financial performance and the mediating role of customer retention
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4. The relationship between service quality and retention within the automated and traditional contexts of retail banking
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