Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction-Reference-Cited by-同舟云学术

Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction

Published:2020-09-23 Issue:4 Volume:30 Page:196-207
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Arizzi Gabriella¹,Breitenreiter Jake¹,Khalsa Ronan¹,Iyer Rajesh¹,Babin Laurie A.²,Griffin Mitch¹

Affiliation:

1. Department of Marketing, Foster College of Business, Bradley University , Peoria, IL, USA

2. Instructional Associate Professor of Marketing, University of Mississippi , Oxford, MS, USA

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2020.1822186

Reference45 articles.

1. The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience

2. Allain, R. (2020, March 17) Moving your classes online? Here’s how to make it work. Wired . Retrieved from https://www.wired.com/story/how-to-make-online-learning-work/

3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

4. The nature of satisfaction: An updated examination and analysis

5. Meta-analytic evidence on personal shopping value

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