The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive
Author:
Affiliation:
1. University of Economics—The University of Danang, Da Nang, Vietnam
Funder
University of Danang, University of Economics, Vietnam
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2329382
Reference75 articles.
1. Ajzen I & Fishbein. (1980). Understanding attitudes and predictiing social behavior. Englewood Cliffs. Retrieved from https://cir.nii.ac.jp/crid/1572543024551612928
2. Homosexual Imagery in Print Advertisements: Attended, Remembered, But Disliked
3. Brand Love
4. Possessions and the Extended Self
5. Chromatid Segregation at Anaphase Requires the barren Product, a Novel Chromosome-Associated Protein That Interacts with Topoisomerase II
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