The impact of E-CRM on customer loyalty in the airline industry: the mediating role of customer experience
Author:
Affiliation:
1. Al-Zaytoonah University of Jordan, Faculty of Business, Amman, Jordan
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2364838
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4. Impact of e- interactivity features on the behavioral and attitudinal loyalty to Egypt air airline
5. Evaluating Electronic Customer Relationship Management System Success: The Mediating Role of Customer Satisfaction
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