Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective-Reference-Cited by-同舟云学术

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Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective

Published:2024-08-26 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Ahmed Shamsad¹,Saad Ahmed Tausif¹,Chowdhury Sarwar Razzaq¹,Sobhani Farid Ahammad²^ORCID,Hassan Md. Sharif¹³^ORCID,Islam Md Aminul⁴⁵^ORCID

Affiliation:

1. Department of Business Administration, University of Asia Pacific, Dhaka, Bangladesh

2. School of Business and Economics, United International University, Dhaka, Bangladesh

3. Faculty of Business & Law, Taylor’s University, Selangor, Malaysia

4. Faculty of Business & Communication, Universiti Malaysia Perlis, Malaysia

5. College of Business Administration, Prince Mohammad Bin Fahd University, Saudi Arabia

Funder

United International University

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2380018

Reference208 articles.

1. The Brand Relationship Spectrum

2. The Economic Impact of the COVID-19 Outbreak on Developing Asia

3. An examination of the relationship between services marketing mix and brand equity dimensions;Aghaei M.;Procedia - Social and Behavioral Sciences,,2014

4. Developing a Website Service Quality Scale: A Confirmatory Factor Analytic Approach

5. Exploring perceived innovation in building customers’ patronizing behavior in the food delivery service context

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