A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda
Author:
Affiliation:
1. School of Business, Woxsen University, Hyderabad, India
2. Symbiosis Centre for Management Studies, Nagpur, Symbiosis International Deemed University, Pune, India
3. GITAM School of Business-GITAM (deemed to be University), Bengaluru, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2383794
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2. Growth of Literature on Bradford's Law
3. A bibliometric analysis of managerial finance: a retrospective
4. Metavers i NFT, nous reptes tecnològics en la imposició indirecta i internacional
5. The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study
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