A CRM-based pathway to improving organisational responsiveness: an empirical study-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

A CRM-based pathway to improving organisational responsiveness: an empirical study

Published:2018-12-16 Issue:6 Volume:28 Page:494-521
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Batista Luciano¹^ORCID,Dibb Sally²,Meadows Maureen²,Hinton Matt³,Analogbei Mathew⁴

Affiliation:

1. Faculty of Business and Law, University of Northampton, Northampton, UK

2. Centre for Business in Society, Coventry University, Coventry, UK

3. Faculty of Business and Law, The Open University, Milton Keynes, UK

4. Liverpool Business School, Liverpool John Moores University, Liverpool, UK

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1555547

Reference123 articles.

1. In-memory analytics – strategies for real-time CRM

2. Customer relationship management implementation

3. Organisational, technical and data quality factors in CRM adoption — SMEs perspective

4. Structural equation modeling in practice: A review and recommended two-step approach.

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Corporate entrepreneurship in banks: The role of technology self-efficacy and technology-based customer relationship management;Journal of General Management;2023-04-18

2. Efficiency and Effectiveness of CRM Solutions in Public Sector: A Case Study from a Government Entity in Dubai;Recent Innovations in Artificial Intelligence and Smart Applications;2022

3. International marketing capabilities development: The role of firm cultural intelligence and social media technologies;Journal of Marketing Theory and Practice;2021-07-26

4. Modern Marketing Tools in the Condition of Globalization;SHS Web of Conferences;2021

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3