Obsessed with surprise? The effects of probabilistic selling on online consumers’ repurchase intention-Reference-Cited by-同舟云学术

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Obsessed with surprise? The effects of probabilistic selling on online consumers’ repurchase intention

Published:2024-01-23 Issue:5 Volume:32 Page:690-711
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Sun Yi¹,Yuan Zihao²,Cheng Huiling²

Affiliation:

1. Department of information management and information systems, Shanghai University, Baoshan District, Shanghai, China

2. Department of information management and information systems, Shanghai University, Jiading Town, Jiading District, Shanghai, China

Funder

National Natural Science Foundation of China

MOE (Ministry of Education in China) Project of Humanities and Social Sciences

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2024.2306565

Reference59 articles.

1. Pleasure principles: A review of research on hedonic consumption

2. Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

3. Understanding continuance intentions of physicians with electronic medical records (EMR): An expectancy-confirmation perspective

4. An Empirical Analysis of Scarcity Strategies in the Automobile Industry

5. Understanding business analytics continuance in agile information system development projects: an expectation-confirmation perspective

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