Development of a model to analyze HEI image: a case based on a private and a public university-Reference-Cited by-同舟云学术

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Development of a model to analyze HEI image: a case based on a private and a public university

Published:2017-07-03 Issue:2 Volume:27 Page:162-187
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Alcaide-Pulido Purificación¹,Alves Helena²,Gutiérrez-Villar Belén³

Affiliation:

1. Communication and Education Department, Universidad Loyola Andalucía, Cordoba, Spain

2. Management and Economics Department, University of Beira Interior and NECE, Covilhã, Portugal

3. Management Department, Universidad Loyola Andalucía, Cordoba, Spain

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2017.1388330

Reference70 articles.

1. A cognitive approach to understanding university image

2. Corporate brands: what’s new?

3. The configuration of the university image and its relationship with the satisfaction of students

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