The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction-Reference-Cited by-同舟云学术

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The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction

Published:2024-06-17 Issue: Volume: Page:1-14
ISSN:1044-7318
Container-title:International Journal of Human–Computer Interaction
language:en
Short-container-title:International Journal of Human–Computer Interaction

Author:

Chen Xiayu¹²,Wang Yu¹²,Wei Shaobo¹³,Shen Junya¹³

Affiliation:

1. School of Management, Hefei University of Technology, Hefei, Anhui, China

2. Key Laboratory of Philosophy and Social Sciences for Cyberspace Behaviour and Management, Hefei, Anhui, China

3. Philosophy and Social Sciences Laboratory for Data Science and Smart Social Governance, Ministry of Education, Hefei, Anhui, China

Funder

National Natural Science Foundation of China

Fundamental Research Funds for the Central Universities

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10447318.2024.2364464

Reference85 articles.

1. Do buyer–seller personality similarities impact compulsive buying behaviour?

2. Anastasiei, B., Dospinescu, N. (2019). Paid product reviews in social media—Are they effective. Proceedings of the 34th International Business Information Management Association Conference, pp. 13–14.

3. The impact of social media peer communication on customer behaviour – evidence from Romania

4. Estimating Nonresponse Bias in Mail Surveys

5. Multidimensional uncertainty and herd behavior in financial markets;Avery C.;The American Economic Review,,1998

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