The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love-Reference-Cited by-同舟云学术

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The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

Published:2024-08-16 Issue: Volume: Page:1-15
ISSN:1044-7318
Container-title:International Journal of Human–Computer Interaction
language:en
Short-container-title:International Journal of Human–Computer Interaction

Author:

Yasin Mahmoud¹^ORCID,Porcu Lucía²³^ORCID,Prados-Castillo Juan Francisco²^ORCID,Liébana-Cabanillas Francisco²³^ORCID

Affiliation:

1. Department of Marketing, Arab American University, Palestine

2. Department of Marketing and Market Research, University of Granada, Granada, Spain

3. Andalusian Institute for Research and Innovation in Tourism, University of Granada, Malaga and Seville, Spain

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10447318.2024.2376357

Reference94 articles.

1. Dimensions of Brand Personality

2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

3. ABA Banking Journal. (2022). The state of social media in banking. https://bankingjournal.aba.com/2017/02/state-social-media-banking/

4. Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach

5. The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework

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