The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
Author:
Affiliation:
1. East China University of Science Technology
2. Coventry University
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2016.1257542
Reference10 articles.
1. The Internet of Things: A survey
2. Internet of Things for Enterprise Systems of Modern Manufacturing
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