The effect of corporate social responsibility on brand loyalty: the mediating role of brand image
Author:
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
http://www.tandfonline.com/doi/pdf/10.1080/14783363.2012.661138
Reference34 articles.
1. The impact of perceived corporate social responsibility on consumer behavior
2. Sampling Issues in Trade Area Maps Drawn from Shopper Surveys
3. The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders
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