The bidirectionality of buying behavior and risk perception: an exploratory study
Author:
Affiliation:
1. Department of Sustainable Marketing, School of Economics and Management, University Kassel, Kassel, Germany
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2021.1936596
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