Perceived Value: Mediating Role of Perceived Risk
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Published:2001-10
Issue:4
Volume:9
Page:1-14
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ISSN:1069-6679
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Container-title:Journal of Marketing Theory and Practice
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language:en
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Short-container-title:Journal of Marketing Theory and Practice
Author:
Agarwal Sanjeev1,
Teas R. Kenneth1
Publisher
Informa UK Limited
Cited by
188 articles.
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