The effect of national identity on brand name language preference: evidence of nonlinear and moderated moderation effects
Author:
Affiliation:
1. Independent researcher, Babolsar, Iran
2. Faculty of Research Excellence in Art and Entrepreneurship, Art University of Isfahan, Isfahan, Iran
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2295449
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1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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