Consumer response to product discontinuations-Reference-Cited by-同舟云学术

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Consumer response to product discontinuations

Published:2024-05-13 Issue: Volume: Page:1-21
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Jones Michael A.¹,Gillison Stephanie T.¹,Gabler Colin B.²,Reynolds Kristy³

Affiliation:

1. Department of Marketing and Entrepreneurship, Gary W. Rollins College of Business, University of Tennessee at Chattanooga, Chattanooga, Tennessee, USA

2. Department of Marketing, Harbert College of Business, Auburn University, Auburn, Alabama, USA

3. Department of Marketing, Culverhouse College of Business, The University of Alabama, Tuscaloosa, Alabama, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2024.2353712

Reference105 articles.

1. Adams C. Buck R. Herzberg G. Mandel J. & Mueller C. (2020 June 17). Harnessing the power of simplicity in a complex consumer-product environment. Retrieved April 30 2021 from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/harnessing-the-power-of-simplicity-in-a-complex-consumer-product-environment

2. Consumer Response to Negative Publicity: The Moderating Role of Commitment

3. The role of brand love in consumer‐brand relationships

4. The Death and Burial of “Sick” Products

5. Customer Satisfaction and Word of Mouth

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