Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe-Reference-Cited by-同舟云学术

Can social marketing undo the COVID-19 infodemic? Predicting consumer preventive health behavior in the marginalized communities in Zimbabwe

Published:2023-07-18 Issue:1 Volume:10 Page:
ISSN:2770-7571
Container-title:Cogent Public Health
language:en
Short-container-title:Cogent Public Health

Author:

Dangaiso Phillip¹^ORCID,Makudza Forbes²^ORCID,Tshuma Sinothando³,Hogo Hope⁴,Mpondwe Nyasha⁵,Masona Courage¹,Sakarombe Upenyu¹,Nedure Tendai¹,Muchowe Regis⁶,Nyathi Gift⁷,Jonasi Knowledge⁸,Towo Tendai⁸,Manhando Tendai⁹,Tagwirei Daniel¹⁰

Affiliation:

1. Department of Economics, Marketing and Entrepreneurship, Zimbabwe Ezekiel Guti University, Bindura, Zimbabwe

2. Department of Business Enterprise and Management, University of Zimbabwe, Harare, Zimbabwe

3. Department of Marketing, Zimbabwe Open University, Zimbabwe

4. Department of Marketing and Information Sciences, Midlands State University, Gweru, Zimbabwe

5. Department of Marketing, Bindura University of Science Education, Bindura, Zimbabwe

6. Department of Business Management, Zimbabwe Open University, Harare, Zimbabwe

7. Department of Accounting and Finance, Lupane State University, Lupane, Zimbabwe

8. Department of Banking and Finance, Bindura University of Science Education, Bindura, Zimbabwe

9. Department of Accounting, Gwanda State University, Gwanda, Zimbabwe

10. Department of Development Studies, Zimbabwe Open University, Zimbabwe

Funder

no funding

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/27707571.2023.2234599

Reference46 articles.

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2. A Meta-Analysis of the Effectiveness of Health Belief Model Variables in Predicting Behavior

3. A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase

4. European Centre for Disease Prevention and Control. (2022). Global COVID-19 Statistics. https://www.ecdc.europa.eu

5. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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