1. Department of Marketing, University of Wisconsin-La Crosse, La Crosse, WI, USA
2. School of Business and Economics, University of Wisconsin-Stevens Point, Stevens Point, WI, USA
3. College of Business, Economics, and Computing, University of Wisconsin-Parkside, Kenosha, WI, USA
4. College of Business, University of Wisconsin Oshkosh, Oshkosh, WI, USA