Side effects of city branding: differences in brand image and loyalty factors from the perspective of residents in 21 Japanese cities
Author:
Affiliation:
1. School of Commerce, Meiji University, Tokyo, Japan
2. Corporate Business Development Division, NEC Corporation, Tokyo, Japan
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/21650020.2024.2403382
Reference82 articles.
1. Aaker, D. A. (1991). Managing brand equity. Free Press.
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