Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception
Author:
Affiliation:
1. Department of Public Relations, S.I. Newhouse School of Public Communications, Syracuse University , Syracuse, NY, USA
2. Department of Communications, S.I. Newhouse School of Public Communications, Syracuse University , Syracuse, NY, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2018.1469543
Reference68 articles.
1. Raising Red Flags: The Change in Deceptive Advertising of Weight Loss Products after the Federal Trade Commission's 2003 Red Flag Initiative
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3. Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk
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