Celebrity political party endorsement and voter behaviour: a post-election empirical evidence-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Celebrity political party endorsement and voter behaviour: a post-election empirical evidence

Published:2023-08-29 Issue: Volume: Page:1-24
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Senanu Bright¹²^ORCID,Yao Amu Prince³^ORCID,Ampomah Mensah Hannah³

Affiliation:

1. Department of Marketing, Institute of Journalism, The University of Media, Arts and Communication, Accra, Ghana

2. School of Business Sciences, University of the Witwatersrand, Johannesburg, South Africa

3. Department of Marketing, University of Ghana Business School

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2244510

Reference89 articles.

1. Political Brand Equity Model: The Integration of Political Brands in Voter Choice

2. Celebrity endorsement, brand credibility and brand equity

3. Exploring the relationship between celebrity endorser effects and advertising effectiveness

4. Applbaum, Ronald F., and Karl WE Anatol. 1972. “The Factor Structure of Source Credibility as a Function of the Speaking Situation.” 39 (3): 216–222. https://doi.org/10.1080/03637757209375760.

5. Factors shaping attitude of voters about celebrity politicians: Direct and indirect effects

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Moderating Role of Corporate Social Responsibility on the Relationship between Brand Image and Brand Loyalty: A Post-COVID-19 Perspective among Telecommunication Firms in Ghana;Corporate Social Responsibility - A Global Perspective [Working Title];2024-06-26

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3