Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis
Author:
Affiliation:
1. Department of Economic and Business Studies, Universitat Oberta de Catalunya, Barcelona, Spain
2. Department of Marketing and Market Research, University of Granada, Spain
Funder
Spanish Ministry of Science, Innovation and Universities
Spanish National R&D & Innovation Plan, and the European Regional Development Fund
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/17543266.2024.2308557
Reference69 articles.
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3. Online purchase intention in Chinese social commerce platforms: Being emotional or rational?;Akram U.;Journal of Retailing and Consumer Services,2021
4. Examining the impact of social commerce dimensions on customers’ value cocreation: The mediating effect of social trust;Alalwan A. A.;Journal of Consumer Behaviour,2019
5. Electronic word of mouth engagement in social commerce platforms: An empirical study;Ali Y. S.;Information Development,2020
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