The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions
Author:
Affiliation:
1. Al-Balqa’ Applied University, Al-Salt, Jordan;
2. German Jordanian University, Amman, Jordan
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2019.1599751
Reference49 articles.
1. Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company
2. The theory of planned behavior
3. Ajzen, I. (2002). Constructing a TpB questionnaire: Conceptual and methodological considerations.
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