U.S. National Economic Contribution of Generic Food and Agricultural Product Advertising-Reference-Cited by-同舟云学术

U.S. National Economic Contribution of Generic Food and Agricultural Product Advertising

Published:2017-11-27 Issue:2 Volume:30 Page:191-210
ISSN:0897-4438
Container-title:Journal of International Food & Agribusiness Marketing
language:en
Short-container-title:Journal of International Food & Agribusiness Marketing

Author:

Williams Gary W.¹,Capps Oral¹,Hanselka Daniel¹

Affiliation:

1. Agricultural Economics, Texas A&M University, College Station, TX, USA

Funder

The Fresh Approach, Inc.

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/08974438.2017.1402729

Reference15 articles.

1. An Evaluation of California's Mandated Commodity Promotion Programs

2. Beach, R. H., Zhen, C., Piggott, N. E., Wohlgenant, M. K., Viator, C. L. & Cates, S. C. (2007). An economic analysis of the effectiveness of the pork checkoff program (RTI Project Number 0210314.000), Research Triangle, Inc. Research Triangle Park, NC, USA. Retrieved from http://www.rti.org/sites/default/files/resources/beach_pork-checkoff_final.pdf

3. Generic Advertising of U.S. Lamb

4. ICF International. (2007). Propane market trends: Evaluating PERC investment in the residential propane market.” Presentation prepared for the Propane Education and Research Council, April 13.

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