Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences-Reference-Cited by-同舟云学术

Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences

Published:2024-04-02 Issue:2 Volume:35 Page:101-118
ISSN:0957-1264
Container-title:Journal of Wine Research
language:en
Short-container-title:Journal of Wine Research

Author:

Moonen Noah¹,Heller Jonas¹,Hilken Tim¹,Danny Han Dai-In²³,Mahr Dominik¹⁴

Affiliation:

1. Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, Netherlands

2. Research Centre Future of Food, Zuyd University of Applied Sciences, Maastricht, Netherlands

3. Food Evolution Research Laboratory, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, Johannesburg, South Africa

4. Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/09571264.2024.2310297

Reference63 articles.

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4. The communal consumption experience: sharing, rituals, & socialization

5. The role of the sommeliers and their influence on US restaurant wine sales

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