Gender effects on consumers’ attitudes toward comedic violence in advertisements
Author:
Affiliation:
1. Marketing, Branding, and Tourism, Middlesex University, The Burroughs, London, UK
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1729314
Reference62 articles.
1. Effects of Realistic TV Violence vs. Fictional Violence on Aggression
2. What Makes Online Content Viral?
3. The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials
4. The Impact of Comedic Violence on Viral Advertising Effectiveness
5. What is Funny to Whom?
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