Advertising and Peer Influences on Teen and Young Adolescent Alcohol Consumption Decisions: A Theory-of-Reasoned-Action Approach
Author:
Affiliation:
1. College of Business Administration, California State University San Marcos, San Marcos, CA, USA
2. Marketing Department, California State University San Marcos, San Marcos, CA, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1838026
Reference59 articles.
1. American Addiction Center (December 27, 2020) Retrieved from https://www.alcohol.org/teens/peer-pressure-drinking/
2. Attitudinal and normative variables as predictors of specific behavior.
3. Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies
4. Predicting the Potential for Risky Behavior Among Those "Too Young" to Drink as the Result of Appealing Advertising
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