Determining the Impact of ICT-Based Promotional Initiatives on the Effectiveness of E-Business Using Structural Equation Modeling

Author:

Chakrabarty DipanwitaORCID,Dhara Soumya KantiORCID,Giri ArunangshuORCID,Santra AdrinilORCID

Publisher

Springer Nature Singapore

Reference22 articles.

1. Arslandere M, Tuncer İ, Ada S (2020) The impact of ICT use in promotional activities on export performance: an empirical investigation. Bus Manag Stud Int J 8(2):2384–2413

2. Laudon KC, Laudon JP (2012) Management information systems: managing the digital firm, 15th edn. Prentice Hall, New Delhi

3. Bell J, Loane S (2010) ‘New-wave’ global firms: web 2.0 and SME internationalization. J Market Manag 26(3–4):213–229

4. Gilmore JH, Pine J (2000) Markets of one: creating customer-unique value through mass customization. J Bus Strat Camb 21(4):46

5. Setiowati R, Hartoyo Daryanto HK, Arifin B (2015) The effects of ICT adoption on marketing capabilities and business performance of Indonesian SMEs in the fashion industry. J Bus Retail Manag Res (JBRMR) 43:100–115

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