Publisher
Springer Fachmedien Wiesbaden
Reference274 articles.
1. Aaker, D. A. (1996). Building strong brands. New York.
2. Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership. New York.
3. Afuah, A., & Tucci, C. L. (2003). Internet business models and strategies. New York.
4. Ahearne, M., Jelinek, R., & Rapp, A. (2005). Moving beyond the direct effect of SFA adoption on salesperson performance: Training and support as key moderating factors. Industrial Marketing Management, 34(4), 379–388.
5. Ahearne, M., Hughes, D. E., & Schillewaert, N. (2007). Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness. International Journal of Research in Marketing, 24(4), 336–349.
Cited by
9 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献