Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-40429-1_9
Reference44 articles.
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4. Baek, T. H., & King, K. W. (2011). Exploring the consequences of brand credibility in services. Journal of Services Marketing, 25(4), 260–272.
5. Bilby, J., & Chan, K. (2020). Practitioner views of creativity and digitalisation in the Hong Kong advertising industry. Paper presented at the 2020 Global Marketing Conference. Seoul, November 5–7.
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