A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective-Reference-Cited by-同舟云学术

A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

Published:2016-02-24 Issue:2 Volume:39 Page:119-140
ISSN:0168-7034
Container-title:Journal of Consumer Policy
language:en
Short-container-title:J Consum Policy

Author:

Scarpaci Joseph L.,Sovacool Benjamin K.,Ballantyne Ronnie

Publisher

Springer Science and Business Media LLC

Subject

Economics and Econometrics,Business, Management and Accounting (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1007/s10603-016-9315-y.pdf

Reference191 articles.

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356.

2. Advertising age (1957). Editorial, 28 (February 11), 12.

3. AAF (American Advertising Federation) (2015). Principles and practices for advertising ethics. http://www.aaf.org/images/public/aaf_content/images/ad%20ethics/IAE_Principles_Practices.pdf . Retrieved 12 April 2014.

4. Altstiel, T., & Grow, J. (2010). Advertising creative strategy, copy and design. Los Angeles: Sage.

5. AMA (American Marketing Association) (2015). Statement of ethics. https://www.ama.org/AboutAMA/Pages/Statement-of-Ethics.aspx . Retrieved 30 June 2015.

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