Strategic Action Fields Through Digital Network Data: An Examination of Charitable Food Provision in Greater Manchester

Abstract

AbstractThis article illustrates how qualitative and network evidence complement one another for obtaining a deeper understanding of meso-level social orders theorized as strategic action fields. Making use of network data based on Twitter follower relationships and building on a previous qualitative study on the food charities active in Greater Manchester, we show how network-analytic formalizations of even apparently unimportant digital connections—Twitter ‘follows’—can provide meaningful insights into the functioning of strategic action fields. Focusing on this local charitable food provision field, the article makes a number of broader empirical and methodological contributions potentially relevant to the study of non-profits and other multi-organizational fields. The results of the network analyses mostly confirm the findings obtained using qualitative data, but also point to potential contradictions and puzzles that may indicate further lines of inquiry. In the discussion, we highlight the strengths and limitations of this approach and suggest how researchers could use easily available digital network data at different phases of their field investigations.