Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach
Author:
Publisher
Springer Science and Business Media LLC
Subject
Management Science and Operations Research,General Decision Sciences
Link
https://link.springer.com/content/pdf/10.1007/s10479-022-05079-3.pdf
Reference100 articles.
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3. Akter, S., Michael, K., Uddin, M. R., McCarthy, G., & Rahman, M. (2022). Transforming business using digital innovations: The application of AI, blockchain, cloud and data analytics. Annals of Operations Research, 308(1), 7–39. https://doi.org/10.1007/s10479-020-03620-w
4. Akter, S., & Wamba, S. F. (2016). Big data analytics in e-commerce: A systematic review and agenda for future research. Electronic Markets, 26(2), 173–194. https://doi.org/10.1007/s12525-016-0219-0
5. Akter, S., Wamba, S. F., Gunasekaran, A., Dubey, R., & Childe, S. J. (2016). How to improve firm performance using big data analytics capability and business strategy alignment? International Journal of Production Economics, 182, 113–131. https://doi.org/10.1016/j.ijpe.2016.08.018
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