A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand
Author:
Publisher
Springer Science and Business Media LLC
Subject
Management Science and Operations Research,General Decision Sciences
Link
https://link.springer.com/content/pdf/10.1007/s10479-023-05372-9.pdf
Reference79 articles.
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3. Amaldoss, W., & Shin, W. (2015). Multitier store brands and channel profits. Journal of Marketing Research, 52(6), 754–767. https://doi.org/10.1509/jmr.13.0308
4. Amrouche, N., Martín-Herrán, G., & Zaccour, G. (2008). Feedback Stackelberg equilibrium strategies when the private label competes with the national brand. Annals of Operations Research, 164(1), 79–95. https://doi.org/10.1007/s10479-008-0320-7
5. Amrouche, N., & Yan, R. (2015). Aggressive or partnership strategy: Which choice is better for the national brand? International Journal of Production Economics, 166, 50–63. https://doi.org/10.1016/j.ijpe.2015.04.014
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