Why do consumers hate brands, and how do they react to brand hate? Moderating role of big five personality traits
Author:
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s40622-024-00387-y.pdf
Reference98 articles.
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5. Bayarassou O, Becheur I, Valette-Florence P (2020) “Fight or flight”: coping responses to brand hate. J Prod Brand Manage 30(3):492–511. https://doi.org/10.1108/JPBM-08-2019-2519
1.学者识别学者识别
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3.人才评估人才评估
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